Marketing Pitstop Party & Drivers Afterparty
The Pitstop Party and Drivers Afterparty will gain extensive visibility through a strategic digital marketing approach tailored for the Formula 1 audience in Singapore. We will leverage direct marketing channels such as WhatsApp, Meetup, Facebook, and Instagram to reach potential attendees, complemented by indirect brand awareness efforts using cover photos on platforms where expats, locals and visitors actively seek and share advice.
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2 September
Cover Photos - Total ~90 Platforms ~ 250,000 members/followers
Upload of a cover photo of the first event to:
6 MeetUp groups with 23,000 members
56 Expat groups of Singapores biggest Expat Community with 150,000 members
21 Theme groups of All About City with 65,000 members
8 Fanpages with 16,000 followers
3 September
MeetUp Event 1 ~ 23,000 Members
The first event will be published on 6 MeetUp groups and announced to ~ 23,000 Members, sample text:
Event Title:
Pit Stop Party – Let the Race Begin
Event Description:
🏁 Join Us for the Ultimate Pre-Race Party! 🏁
Kick off the Singapore GP Weekend in style with the Pit Stop Party – Let the Race Begin at The Exchange on Saturday, 21 September 2024, starting at 7:00 PM. This exclusive event offers 7 hours of free-flowing drinks, delicious canapés, and an electrifying atmosphere with international DJs setting the vibe. Mix and mingle with Paddock Club guests, VIPs, and fellow racing enthusiasts as we celebrate the start of an epic weekend.
Don’t miss your chance to be part of the most exciting event of the season. Whether you’re a die-hard racing fan or just love a good party, this is the place to be! Grab your tickets now and get ready to Let the Race Begin: www.pitstopparty.com 🎟️🎉
4 September
WhatsApp Broadcast ~ 5,000 subscribers
A WhatsApp Broadcast will be sent to around 5,000 subscribers, sample text:
🏁 Get Ready for an Unforgettable Singapore GP Weekend! 🏁
Join us for two electrifying events at The Exchange during the Singapore GP Weekend, 21-23 September 2024:
1️⃣ Pit Stop Party – Let the Race Begin
📅 Saturday, 21 September 2024 | 7:00 PM
Kick off the weekend with a night of thrilling music, drinks, and great company. Enjoy 7 hours of free-flowing drinks and canapés with international DJs, Paddock Club guests, and VIPs.
2️⃣ GP Drivers Party – End Of Race Party
📅 Sunday, 22 September 2024 | 7:00 PM
End the weekend in style at the ultimate after-race celebration. Mix and mingle with F1 drivers, VIP guests, and enjoy live music from international DJs.
Don’t miss your chance to be part of the most anticipated parties of the season! Click the link to secure your spot: www.pitstopparty.com 🎟️🎉
5 September
1st Social Media Post for both events - 90+ Platforms ~ 300,000 members/followers
The first Social Media event will be published on all relevant Social Media Platforms, including Facebook Groups, Facebook Fanpages, Instagram, Twitter, Pinterest, Google My Business, Linkedin:
(Our Team programs the Software to push out the posts to all platfroms, except the 70+ Facebook groups have to posted one by one by Hand with alternative texts to beat Facebooks anti-spam measures)
General Awareness Post:
🏁 Get Ready for the Ultimate GP Weekend in Singapore! 🏁
Join us for not one, but two electrifying events during the Singapore GP Weekend from 21-23 September 2024 at The Exchange. Whether you’re a racing enthusiast or just looking for an unforgettable night out, we’ve got something for everyone.
Don’t miss out on the most anticipated parties of the season! Stay tuned for more details and visit www.pitstopparty.com for all the event info. 🚥🎉
6 September
MeetUp Event 2 ~ 23,000 Members
The 2nd event will be published on 6 MeetUp groups and announced to ~ 23,000 Members. sample text:
Event Title:
GP Drivers Party – End Of Race Party
Event Description:
🏆 Celebrate the End of the Singapore GP in Style! 🏆
The Singapore GP Weekend wraps up with an unforgettable night at the GP Drivers Party – End Of Race Party on Sunday, 22 September 2024, at 7:00 PM, hosted at The Exchange. This is your chance to join F1 drivers, VIP guests, and fellow motorsport fans in a grand celebration. With live music from international DJs, this is the ultimate after-race party where you can toast to another successful race.
Be there to experience the thrill and excitement as the motorsport community comes together for one last epic event. Secure your spot now and make it a night to remember! 🎉🍾
Don’t miss your chance to be part of the most exciting event of the season. Whether you’re a die-hard racing fan or just love a good party, this is the place to be! Grab your tickets now and get ready to Let the Race Begin: www.pitstopparty.com 🎟️🎉
9 September
Cover Photos - Total ~90 Platforms ~ 250,000 members/followers
Upload of a cover photo of the 2nd event to:
6 MeetUp groups with 23,000 members
56 Expat groups of Singapores biggest Expat Community with 150,000 members
21 Theme groups of All About City with 65,000 members
8 Fanpages with 16,000 followers
10 September
2nd Social Media Post for the 1st event - 90+ Platforms ~ 300,000 members/followers
The second Social Media event will be published on all relevant Social Media Platforms, including Facebook Groups, Facebook Fanpages, Instagram, Twitter, Pinterest, Google My Business, Linkedin:
(Our Team programs the Software to push out the posts to all platfroms, except the 70+ Facebook groups have to posted one by one by Hand with alternative texts to beat Facebooks anti-spam measures)
Post for the First Event (Pit Stop Party – Let the Race Begin):
🏎️ Let the Race Begin at the Pit Stop Party! 🏎️
Mark your calendars for Saturday, 21 September 2024, as we kick off the Singapore GP Weekend with the Pit Stop Party at The Exchange. Get ready to unwind after the race with 7 hours of free-flowing drinks, canapés, and an unforgettable night with international DJs, Paddock Club guests, and VIPs. It’s the perfect way to start an epic weekend of racing.
Secure your spot now and be part of the action! 🎶🥂
https://www.ticketfairy.com/event/pit-stop-party-ladies-night
14 September
3rd Social Media Post for the 2nd event - 90+ Platforms ~ 300,000 members/followers
The first Social Media event will be published on all relevant Social Media Platforms, including Facebook Groups, Facebook Fanpages, Instagram, Twitter, Pinterest, Google My Business, Linkedin:
(Our Team programs the Software to push out the posts to all platfroms, except the 70+ Facebook groups have to posted one by one by Hand with alternative texts to beat Facebooks anti-spam measures)
Post for the Second Event (GP Drivers Party – End Of Race Party):
🏆 End the GP Weekend in Style at the GP Drivers Party! 🏆
On Sunday, 22 September 2024, join us at The Exchange for the ultimate End Of Race Party. Celebrate the end of an epic Singapore GP Weekend with live international DJs, F1 drivers, and VIP guests. This is the party where the motorsport community comes together to toast to another successful race. Don’t miss your chance to mingle with the stars of the circuit and end the weekend on a high note! 🍾🏁
Secure your spot now and be part of the action! 🎶🥂
https://www.ticketfairy.com/event/pit-stop-gp-drivers-after-party-singapore-22sep2024
16 September
Cover Photos - Total ~90 Platforms ~ 250,000 members/followers
Ulpoad of a cover photo of both events to:
6 MeetUp groups with 23,000 members
56 Expat groups of Singapores biggest Expat Community with 150,000 members
21 Theme groups of All About City with 65,000 members
8 Fanpages with 16,000 followers
17 September
4th Social Media Post for both events - 90+ Platforms ~ 300,000 members/followers
The first Social Media event will be published on all relevant Social Media Platforms, including Facebook Groups, Facebook Fanpages, Instagram, Twitter, Pinterest, Google My Business, Linkedin:
(Our Team programs the Software to push out the posts to all platfroms, except the 70+ Facebook groups have to posted one by one by Hand with alternative texts to beat Facebooks anti-spam measures)
Reminder Post (Shortly Before the Events):
⏰ The Countdown Is On! ⏰
We’re just days away from the most exciting parties of the Singapore GP Weekend! Don’t forget to join us at The Exchange on Saturday, 21 September, for the Pit Stop Party, and on Sunday, 22 September, for the GP Drivers Party. Two nights, two unforgettable events. Get your tickets now and don’t miss out! 🎟️🔥
Saturday 21 September, 7 pm:
Pit Stop Party Let the Race Begin
https://www.ticketfairy.com/event/pit-stop-party-ladies-night
Sunday, 22 September, 7 pm
GP Drivers After Party – Singapore
https://www.ticketfairy.com/event/pit-stop-gp-drivers-after-party-singapore-22sep2024
